When trying to understand demand (for sales, marketing, or product), organize notes in the following categories:
- Misc
- Pains
- That you may address/solve
- Worldview (e.g., Android is freedom vs iOS just works)
- Segment base on this not demographics—why should race or age matter?
- Jargon
- Useful to write copy
- Recommendations
- Alternatives solutions people use
Source: Speedrunning the skill of demand